If email were as easy as my last fishing trip

Last night I had a strange dream.

I was out fishing. Something I haven’t done in real life for at least two years.

I had some sort of black rubber worm on my hook. Terrible choice of bait.

And after a lazy cast and briefly getting snagged I reeled in to find my bait was gone.

I hadn’t planned well for this fishing trip, because I didn’t have a tackle box anywhere in site. Lucky to still have my hook, I started walking toward who-knows-where. Dream John must have known there was more bait that way.

That’s when it happened…

I looked down the creek bank and saw a spot crawling with fish. Dozens and dozens. Too many to count.

And there was something about the way they were swimming that made me think they might be crazy enough to bite anything that hit the water.

Even a bare fishing hook.

On a whim I tossed my hook in, and the scrambling began. The fight was on to see which fish could get to the hook first.

It would be nice if fishing ever really worked that way. But it doesn’t. The fish you want to catch don’t fight over the privilege of biting an empty hook.

You’ve got to give them something worth nibbling on!

And yet, there are online business owners who think they can use email to catch all the “fish” they want without offering them any good bait.

They seem to believe just throwing something–anything–into the water will do the trick.

In the language of my free report The Seven Deadly Sins of Email Marketing this fallacy falls under the category of Lust

It’s the (mistaken) idea that your email list loves you and wants you so badly they’ll do anything for you, without you even asking. No need to bait the hook, we’ll bite anyway! Don’t ask me if I want to buy something, I’ll just hand you my wallet because I really, really want you to have my money.

A random email to your list with no motivation to buy, and no invitation to take the next step will not magically land you a boatload of sales.

If you think you’ve been throwing bare hooks (or the wrong bait) to your email list, now’s the time to book a free Email Consultation with me. We can look at your current and recent campaigns to see if you’re committing any of the Seven Deadly Sins of Email Marketing.

Once we’ve had a look, I’ll send you a complimentary summary of what you’re doing right and what can be improved.

Yes, it really is free. There’s no cost of financial obligation for this. The closest thing to a catch is that I can only do so many of these each month. If you want to be first in line, check my calendar and choose an available time.

To better emails,

John Allan