Buzz off, customer!

Recently I looked on in horror as an online business told its list (their most important marketing asset) to shut up and buy their stuff already.

Brick-and-mortar businesses couldn’t tell their customers “don’t talk to me!” and expect to make sales…

But it happens in E-commerce all the time.

Granted, they didn’t literally say “shut up and buy our stuff.”

But the effect’s about the same. That’s because they told their readers the message was sent from an un-monitored account and if you write back nobody will read it.

Look, if you have an online business you’ve GOT to understand how important your email list is. Not just for sales, but also for building rapport and customer loyalty.

They can’t come to a brick-and-mortar shop and get to know you…

So don’t push them away when they let your shop come to them.

To better email,

John Allan

P.S.: For more email tips and my free report The Seven Deadly Sins of Email Marketing subscribe to my free email newsletter by clicking here.

Why you shouldn’t write NASCAR Emails

Let’s talk about what might be the biggest mistake I see online businesses make with their email marketing…

Sending emails with 100 different choices.

This is on my mind because I just read an email with 19 different links I could click.

Nineteen links!

The problem with having so many different actions they *could* take, is your customer will get overwhelmed and probably choose to do NOTHING.

Think of it like trying to read all the sponsors on a NASCAR driver’s fire suit while he answers interview questions. There are too many to process, so you’ll likely just quit.

This is an easy problem to correct, though…

Instead of talking about five different products (or having 19 different links) in one email, focus on one.

Decide what ONE thing you’d like your reader to click on when they’re finished reading your email…And then write an email that will encourage them to do that.

Make this simple correction, and don’t be surprised if you start getting more clicks and orders.

To better emails,

John

P.S.: For more email marketing advice, and to download my free report The Seven Deadly Sins of Email Marketing join my free email newsletter by subscribing here.